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ENGAGING THE CUSTOMER THROUGHOUT THE BUYING JOURNEY WITH COMPELLING CONTENT
“The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”
- Seth Godin
Driving demand, awareness, and thought leadership though omnichannel marketing initiatives
Leading teams to create engaging and compelling content and tell a memorable story about the value of diagnostic solutions is my passion.
I've done this by executing an omnichannel approach including a mix of traditional and digital marketing channels, a strong brand, buyer-focused messaging, powerful imagery, and compelling evidence to support marketing claims.
A subset of the work I have led can be found in the sections below.
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