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Joe Amoruso

Marketing Executive

201-250-0131

Email:

Address:

86 Algonquin Trail

Oakland, NJ 07436

Phone:

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ABOUT ME

Customer-centric, strategic, results-driven Marketing and Business Development Executive with success in all phases of marketing and portfolio management.

Proven business leader with extensive experience defining and driving portfolio strategy and implementing tactical marketing programs to increase top-line sales. Proficient in managing large, cross-functional teams to drive operational and commercial success. Exceptional leadership, communication, and relationship-building skills. Successful “intrapreneur” capable of driving change management.

EXPERIENCE

MARKETING EXPERIENCE

CAREER EXPERIENCE

2020-2023

Sr. Director, North Amercia Commercial Marketing

CEPHEID (A DANAHER COMPANY)

Led commercial marketing activities for North America Molecular Diagnostics business (Annual revenue  >$2B). Oversaw a team of up to eight Marketing Directors and Managers, reporting to VP of Americas Marketing.

2015-2020

ORTHO CLINICAL DIAGNOSTICS 

Sr. Director, Global Product Management

Director, U.S. Sales and Marketing 

Led global Product Management and Marketing initiatives for clinical laboratory products. (Global P&L accountability  $1.1B).

Led Commercial Sales and Marketing for US Laboratory Automation business (US Revenues: $50M).

Managed teams of up to 8 Marketing and Sales professionals.

2006-2015

Sr. Director, Global Portfolio and Product Management

SIEMENS HEALTHCARE DIAGNOSTICS

Led Product and Portfolio Management and Strategy for Siemens Central Laboratory products (Global P&L accountability >$3B). Managed a team of up to 15 Marketing Directors and Managers. Reported to the VP of Portfolio and Product Management.

1996-2006

Director, Technical Marketing

Manager, Product Marketing

DIAGNOSTIC PRODUCTS CORPORATION

Led downstream marketing activities for Central Laboratory Platforms, Automation, and IT products.  Managed a team of 6 Product/ Marketing Managers. Reported to the VP of R&D.

EDUCATION

EDUCATION

1995

B.S. Biology

Minor - Neuropsychology

BUCKNELL UNIVERSITY - LEWISBURG, PA

Varsity Wrestling

Clinical Research Associate

Athletic Trainer

SKILLS

SKILLS

MARKETING AND STRATEGY

MARKETING

TECH STACK

BUSINESS

APPLICATIONS

Portfolio Strategy - Advanced

Product Launch - Advanced

Digital Marketing - Advanced

Demand Generation - Advanced

KOL Engagement - Advanced

Management - Advanced

Sales Force - Advanced

6 Sense - Advanced

Google Analytics - Proficient

HubSpot - Proficient

MailChimp - Proficient

Tableau - Proficient

MS Excel - Advanced

MS Word - Advanced

MS Power Point - Advanced

MS Project - Proficient

MS Teams - Advanced

Adobe - Advanced

Joe has consistently demonstrated exceptional leadership qualities that set him apart as a strategic, dynamic, and results-driven professional.
Joe has created a workplace culture that is not only supportive but also encourages collaboration and innovation. 
Joe is an outstanding leader who combines strategic acumen with a caring and supportive leadership style. 
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