Customer-centric, strategic, results-driven Marketing and Business Development Executive with success in all phases of marketing and portfolio management.
Proven business leader with extensive experience defining and driving portfolio strategy and implementing tactical marketing programs to increase top-line sales. Proficient in managing large, cross-functional teams to drive operational and commercial success. Exceptional leadership, communication, and relationship-building skills. Successful “intrapreneur” capable of driving change management.
Years of experiences across all facets of upstream and downstram marketing
Annual revenues in businesses managed across several multinational organizations
Products launched to market, including Global and US launches
Organizations in the last 25 years, demonstrating my commitment and loyalty
Sr. Director, North Amercia Commercial Marketing
CEPHEID (A DANAHER COMPANY)
Led commercial marketing activities for North America Molecular Diagnostics business (Annual revenue >$2B). Oversaw a team of up to eight Marketing Directors and Managers, reporting to VP of Americas Marketing.
ORTHO CLINICAL DIAGNOSTICS
Sr. Director, Global Product Management
Director, U.S. Sales and Marketing
Led global Product Management and Marketing initiatives for clinical laboratory products. (Global P&L accountability $1.1B).
Led Commercial Sales and Marketing for US Laboratory Automation business (US Revenues: $50M).
Managed teams of up to 8 Marketing and Sales professionals.
Sr. Director, Global Portfolio and Product Management
SIEMENS HEALTHCARE DIAGNOSTICS
Led Product and Portfolio Management and Strategy for Siemens Central Laboratory products (Global P&L accountability >$3B). Managed a team of up to 15 Marketing Directors and Managers. Reported to the VP of Portfolio and Product Management.
Director, Technical Marketing
Manager, Product Marketing
DIAGNOSTIC PRODUCTS CORPORATION
Led downstream marketing activities for Central Laboratory Platforms, Automation, and IT products. Managed a team of 6 Product/ Marketing Managers. Reported to the VP of R&D.
Minor - Neuropsychology
BUCKNELL UNIVERSITY - LEWISBURG, PA
Clinical Research Associate
MARKETING AND STRATEGY
Portfolio Strategy - Advanced
Product Launch - Advanced
Digital Marketing - Advanced
Demand Generation - Advanced
KOL Engagement - Advanced
Management - Advanced
Sales Force - Advanced
6 Sense - Advanced
Google Analytics - Proficient
HubSpot - Proficient
MailChimp - Proficient
Tableau - Proficient
MS Excel - Advanced
MS Word - Advanced
MS Power Point - Advanced
MS Project - Proficient
MS Teams - Advanced
Adobe - Advanced
Joe has consistently demonstrated exceptional leadership qualities that set him apart as a strategic, dynamic, and results-driven professional.
Joe has created a workplace culture that is not only supportive but also encourages collaboration and innovation.